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ติ๊กต๊อก, the global arm of ByteDance that founded Douyin in China, started as a lip sync social media platform.
Music was one of the main medium of expression on TikTok, and continue to be today. Music is a global language and by far the best language to connect people from different parts of the world. TikTok’s employment of music as one of its key features contributed largely to its success. Nobody can get bored with music.
Co-creation was another winning feature on TikTok, with its great video editing tools. While her parent company, ByteDance, also created another video editing tool CapCut, we don’t really need it to edit a decent video on TikTok today. The ability to co-create is well embraced by the general public as we continually see new effects trending on TikTok. Once again, nobody can get bored with TikTok.
Discovery is the next winning chip for TikTok. Unlike other social media platforms, TikTok relentlessly feeds its audience with new content globally. It is not uncommon to hear users say they found themselves unconsciously spending a good 4 hours on TikTok! Again I say, nobody gets bored on TikTok!
With these 3 winning features, more users will continue to be more engaged on the platform.
Your business needs a TikTok account because TikTok brings in users for you.
TikTok originally comes with 2 channels for its audience to browse.
Following channel and For You channel.
Content from accounts you follow end up appearing in the Following Channel while content from accounts TikTok recommends end up in the For You Channel.
Users who enter the app will end up in the For You channel by default. Most don’t switch over to the Follower channel because the For You channel continues to be engaging for them.
Question: Do you think you know yourself better or AI knows you better?
TikTok seems to have found a way for its AI to know you so well it continually pushes you new content it believes you like and get you hooked on it for hours.
Your business needs a TikTok account because TikTok understands your users.
Unlike other social media platforms, TikTok is a space where you can possibly have 0 follower and 100k views of your video at the same time.
This is phenomenal for new and small businesses. This is true meritocracy on a social media platform.
How far your short video can go does not depend on how many followers you bring onto the platform.
In fact, all you need to do is to produce engaging videos, and TikTok will do the rest for you!
Imagine the days when you need to pay for advertisements with high viewership? No more today with TikTok. It’s all free, but just make sure you keep producing your ads and continue to try different ways to engage your audience with your ads. The more engaging your videos are, the more TikTok will reward you with viewership.
Your business needs a TikTok account because TikTok gives you free advertisements.
If you have not done so, download TikTok on your phone.
Start a personal account and browse content on TikTok with your personal account first.
Try to take mental notes on how people create videos, use them as reference but not as benchmarks. On TikTok, there is no one way to do videos, you do you. Be original. However, you may observe the tools that other creators are using that may be helpful for you.
Once you feel ready, start another account for your business or simply convert your personal account to your business account if you are a solopreneur.