This post covers the full cost of selling on Shopee Singapore in 2025. The figures are accurate as of Aug 25.
1. Cost of eCommerce on Shopee: Selling Fees
a. Platform Commissions
Platform commissions are different for marketplace account and mall account.
- Marketplace account: 7.63%
- Mall account: 10.9% (Potentially lower for selected electronic products)
b. Transaction Fees
Transaction fees for all Shopee seller accounts is 3.27% (inclusive of GST). Do note that commissions is calculated based on total amount paid by buyer excluding shipping fees while transaction fees is calculated based on total amount paid by buyer including shipping fees.
2. Promotions Fees
a. Coins Cashback Service Fee
When you join the coins cashback program, your buyers are eligible for more savings with platform sponsored vouchers. Coins cashback service fee is 3.27% capped at $30. This applies to most non-mall categories and all mall accounts. Do note that the $30 cap applies at item level only. This means that you may see your entire order charged more than $30 under Service Fee for coins cashback. Sellers are highly encouraged to join the Coins Cashback Program as not doing so may deter customers from buyer from you.
Some examples of vouchers mechanics your buyers can enjoy include:
Special events vouchers, eg. Health & Wellness: 15% off capped at $4 min spend $10 / 15% off capped at $20 min spend $100
8% coins cashback capped at 500 coins (value $5), no min spend
$6 off $60 / $15 off $150 / $25 off $350 / $50 off $750
b. LiveXtra Service fee
LiveXtra Service fee is 1.64% capped $30 at item level. This is chargeable only to orders made from livestreams. By joining LiveXtra, your buyers can enjoy additional platform sponsored vouchers when carted out from livestream. Current LiveXtra voucher is 15% off capped at $10, min spend $10.
c. Affiliates Commissions
The minimum requirement from Shopee for affiliates commissions is 6%. Shopee as a platform also provides commissions top up for affiliates.
d. Affiliates Exclusive Price / Vouchers
When working with affiliates, it is strongly encouraged to offer exclusive price / vouchers to motivate them to sell for you. Otherwise, your affiliates may feel as if they’re doing free marketing for your brand. This is especially so when their audience got bought in from their pitch but end up buying from another affiliate. You may set exclusive livestream price or create exclusive video vouchers for your affiliates.
e. Campaigns Participation
Shopee’s main campaign days are the double digit sale (eg. 1.1, 2.2 etc), mid month sale (15th of each month) and PayDay sale (25th of each month).
Some examples of available Shopee campaigns are: New User Free Gift, Shopee Prize campaigns, price discount of at least 4%, voucher campaigns.
f. Shopee Ads
Shopee ads is made simple recently with the launch of GMV max – an auto bidding system to help you maximise your product sales with the given budget.
3. Logistics Fees
a. Standard Shipping Rates
b. Standard Shipping for Frozen Products with UParcel
c. Bulk Delivery by Shopee
4. Customer Service Fees
Returns and Refunds
Shopee mall account allows for 15-day change of mind returns. Returns fees range from $2.84 to $10.16 depending on parcel weight.
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