This is a milestone worth documenting – the attached picture, sent to me by my client, says it all.
I’ve been working with Genacol Singapore since Oct 2023 on Shopee livestream and we also started some presence on TikTok and that’s where the Principle brand found me while I was livestreaming on double platforms.
For the longest time I’ve always felt that brands in general are just not moving fast enough to establish presence on livestream.
Back in Oct 2023, I was also working with another skincare brand for Shopee livestream. Those days I travelled to their storefront at Takashimaya S.C. for livestream twice a week on weekdays. I was horrified by the low footfall. Even when the mall gets increasingly crowded in the afternoon, only about 1 or 2 customers actually stepped into the store to shop for skincare products. Livestream then was already a necessity to get more visibility for the brand.
It’s been almost 2 years since the first time I started.
I’m glad that the principle brand has started to see and recognize the benefits of eCommerce livestream. At the same time, I’ve also grown to become more empathetic towards brands who hold back from doing livestream. Most times, they just can’t find the right person to represent their brands properly and consistently.
As a Solopreneur, I have the luxury of being more flexible with my business activities. Not only do I offer branded livestream services for brands, I also became a Shopee affiliate livestreamer to try to understand how it’s like to be an affiliate. This way, I get to understand how brands can communicate and work better with affiliates.
Moving forward, I observe the increasing importance of working together with affiliates livestreamers for better brand visibility. While I will not be able to take on too many brand partnerships for livestreaming, I hope to be able to build an ecosystem where affiliates livestreamers can be properly built up and supported to work healthily with good brands and achieve mutual benefits in this eCommerce industry.
