I’m going to give you an overview of how you can use TikTok for Business.
Introduction to TikTok for Business
TikTok is a global social media platform using vertical videos as the primary mode of communication. What made TikTok different from other social media platforms when it first came into market was its FYP, also known as For You Page.
What shows up on someone’s FYP will be based on his interest. TikTok has an artificial intelligence algorithm that will determine if a video matches the interest of a viewer, and will show customized curation of videos to each viewer on the FYP.
So far, this interest based algorithm on TikTok has been so accurate that it has brought upon great engagements for many new creators on TikTok. This was one of the main reasons why TikTok is thriving today.
Having the FYP means that creators do not need to bring in followers to see their content. Anyone can see a creator’s content even though he has no follower.
This makes TikTok a wonderful platform for businesses who wish to get free publicity globally.
Let’s now check out the different methods your business can use TikTok for publicity and understand the requirements of each method.
TikTok for Business with TikTok Short Video
Method Number 1: Start a TikTok account and create TikTok short videos.
This is the best method for free publicity. As I mentioned before, your short videos can appear on someone else’s FYP based on interest.
In essence, TikTok is helping you to bring your business to the right audience – people who are potentially interested in you, globally.
In fact if you use the correct keywords in your video captions, you can also appear in search results on TikTok.
Also, if you are using a Business account for your TikTok account, you can activate location targeting by country for your videos.
TikTok business account also allows you to include a lead generation form, and have your audience contact you via the form if they wish to.
To start a TikTok business account to create short videos, you need someone in your company who can consistently create content for your TikTok audience.
It is advisable to have a company mobile phone with the company TikTok account, so this phone can be passed to different individuals to upload videos onto TikTok.
TikTok for Business with TikTok Creators
Method Number 2: Use TikTok Creators to create videos for your brand.
You need to set up an account at “TikTok Creator Marketplace“.
Once you’re in, you can view data from creators on TikTok globally and engage them directly from the platform.
You do not need to have your own TikTok account to engage creators. However, you need to prepare a reasonable budget to pay your creators.
These creators will create short videos for you and post on their own TikTok accounts. So, do choose those with audience that align with your target audience.
TikTok for Business with TikTok Ads
Method Number 3: Pay for your advertisements to show up on TikTok.
For this method, you do not need to have your own TikTok account. However, you need to create an account at TikTok Business Center.
You can hire an ad agency to create a vertical ad video for you. You will then need to upload this video onto your TikTok Business Center, then set in a budget to run your ads.
TikTok for Business with TikTok Shop
Method Number 4:: Start a TikTok Shop if you’re selling products.
Before you start your TikTok shop, you need to have a TikTok account.
Then, create a TikTok seller account and upload your products information at the backend. It works like any marketplace platform, example Shopee and Lazada.
After you have all your products information uploaded, you will need to bind your seller account to your TikTok account.
You can then start to create videos that link to your products links, so that your viewers can buy your products directly from TikTok Shop.
With TikTok Shop, you can also engage other creators to create short videos for you and sell your products. You may set a commission rate for them to earn from sales.
TikTok for Business with TikTok Live
If you are selling products and have a TikTok seller account, you can start doing TikTok Live without any follower.
If you do not have a TikTok seller account, you will need 1,000 followers before you can do TikTok Live.
TikTok Live is meant for real time engagement with your audience, and have been proven to work for many businesses.
These are the 5 main ways you can use TikTok to engage your target audience. Which way you prefer to use depends on your current resources and limitations.
Feel free to contact me if you need further clarifications on which method is best for your business.
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